Are You a MAC Original?
M·A·C Cosmetics announced the “Are You A M·A·C Original?”
contest to launch their new limited edition collection The Originals.
The contest is a celebration of one’s individuality and originality—qualities
intrinsic to the M·A·C brand. Launching nationally through the
M·A·C website, the contest will also run
regionally in 6 key cities across the United States: New York, Los Angeles,
Miami, Las Vegas, San Francisco and Houston.
The Originals pays tribute to popular product shades both discontinued or existing that consumers covet and can’t live without. The Originals, a collaboration of the new and the old, introduces new textures and modified formulations of must-have Lipsticks, Lipglass, Eye Shadows and Pigments. We personally love the creative that goes with the campaign.
MAC has always celebrated the unusual and even though too much deliberate originality can in fact have the opposite effect we think MAC toes the line perfectly.
